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Qualcomm Snapdragon 430 Octa-Core processor becomes affordable for all
Both the models will be exclusively launched on Flipkart
KEY POINTS
Made-for-India: ZenFone Lite (L1) and ZenFone Max (M1) are developed for Indian market
taking in to account Indian consumer preferences
Mobile performance: Octa-core Qualcomm Snapdragon 430 processor clubbed with Adreno 505
GPU.
More screen: 5.45″ Full View 18:9 display in a compact & pocket-friendly 5″ size offers an
immersive cinema-like entertainment experience
More fun: Convenient face unlock; F2.0 13MP rear camera with PDAF2
; triple-slot SIM tray with
dual SIM slots and a microSD card slot for up to 256GB expansion
More Power: ZenFone Max (M1) comes with 4000 mAh battery that lasts up to 2 days.
ZenFone Lite (L1) ZenFone Max (M1)
Delhi, India, October 17, 2018 — ASUS, the Taiwanese leader in smartphones and IT technology
announced global debut of ZenFone Lite (L1) along with ZenFone Max (M1), compact 5.45” high
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performance smartphones that are designed to put the power packed fun back into mobile lifestyles of the
affordable smartphone consumers.
ZenFone Lite (L1) and ZenFone Max (M1), smartphone will be co-marketed and distributed online under
the recently announced partnership between ASUS and Flipkart, India’s largest e-commerce marketplace.
“Reinstating our commitment and expanding our efforts for bringing ‘Made for India’
high performance products, we bring ZenFone Lite (L1) and ZenFone Max (M1) – to
provide competitive and high-quality Asus Smartphone offerings to the affordable
segment in the Indian Market,” said Leon Yu, Regional Head India and South Asia.
“We are proud to be working with Flipkart to provide high quality, high performance
smartphone experience at a very affordable price.”
Commenting on the launch, Ayyappan Rajagopal, Senior Director, Smartphones,
Flipkart said, “Flipkart and ASUS have been setting new benchmarks together and we
are delighted to reunite to bring high performance smartphones in the affordable
segment. Flipkart has been at the forefront of driving the adoption of smartphones in
India and with the strategic partnership with ASUS, we are now expanding our efforts in
redefining the market. We are confident the new Asus products will resonate very well
with our customers.”
Sunil Dutt, President Devices and S&D, Reliance Jio Infocomm Ltd., added, “Jio has
customers at the heart of everything we do. We are excited to be part of a great
partnership with ASUS and Flipkart for launching smartphones in the affordable
segment and we are delighted to present a high value exclusive offer for the consumers
of ZenFone Lite (L1) and ZenFone Max (M1).”
ZenFone Lite (L1) – Whatte Performance!
Powered by class leading Qualcomm Snapdragon 430 Octacore Processor, ZenFone Lite (L1) features a
5.45-inch Full View 18:9 display in an amazingly compact body that’s as small as many 5-inch phones,
offering an immersive cinema-like entertainment experience in a comfortable-to-hold form factor. The
high-capacity 3000mAh battery now gives users more mobile freedom than ever, giving them all-day
standby with extended talk times and the ability to enjoy their music or videos for longer. ZenFone Lite
(L1) is equipped with up to a 13MP rear camera with phase-detection autofocus (PDAF) and a highquality
five-element lens2
, allowing users to capture amazing and memorable moments.
Offering class-leading convenience, ZenFone Lite (L1) features face-unlock capabilities for easy handsfree
unlocking. It also includes two SIM slots and a microSD card slot for adding up to 256GB of extra
storage.
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ZenFone Lite (L1) is available with Android™ Oreo®
enhanced with the brand-new ASUS ZenUI 5.
More screen!
The pocket-friendly 5.45-inch ZenFone Lite (L1) is just as small and compact as many standard 5-inch
phones, something made possibly by its big and bright ASUS Full View HD+ display. This has ultra-slim
side bezels and an 18:9 aspect ratio that not only make it bigger, wider, clearer, and brighter, but also
allow it to fit in a much smaller frame than a standard display. The result is more screen with less bulk,
providing users with an immersive cinema-like experience in a lightweight body that’s truly comfortable to
hold.
More energy!
For non-stop entertainment, ZenFone Lite (L1) is comes with a 3000mAh battery. The high-capacity
battery supports up to 28 hours of 3G talk time, up to 4 days of music playback, video playback of up to 9
movie-length videos, up to 37 days of 4G standby time and up to 17 hours of Wi-Fi web browsing.
Packed with Qualcomm’s Snapdragon 430 is an octa-core processor that consists of 8 A53 cores,
clocked at 1.4GHz; this along with the Adreno 505 GPU enables the ZenFone Lite (L1) to offer powerful
performance that’s available on-demand in your everyday smartphone scenarios. With twice the amount
cores available compared to a Quad-Core processor, the SD430 though might offer powerful
performance; it also offers the best in class power-efficiency.
More fun!
ZenFone Lite (L1) is designed for maximum convenience, with class-leading features including face
unlock. This allows easy hands-free unlocking of the, a very useful feature when the user’s hands are
occupied, wet or when wearing gloves.
At the rear is up to a super-sharp f2.0 13MP main camera with a 0.3-second PDAF focusing system, so
ZenFone Lite (L1) is always on hand to capture life’s magic moments — even the fastest-moving ones. A
high-quality five-element lens ensures bright, crisp and clear pictures in any situation.
With ZenFone Lite (L1), users don’t need to carry two separate phones: its handy triple-slot tray takes two
4G LTE SIM cards1
, and there’s also a microSD card slot supporting up to 256GB of extra storage. With
this great feature, users can have two different phone numbers, and add as much storage as they need
for their music, photos, videos and other personal stuff.
With a choice of two vivid metallic colors — Black and Gold — ZenFone Lite (L1) lets users make their
own bold style statement and let their individuality shine.
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ZenFone Max (M1) – Whatte Powerhouse!
In line with the hallmark of the ZenFone Max Series ZenFone Max (M1) offers a class-leading highcapacity
4000mAh battery With its expansive 5.45” full view display, compact size, convenient face and
finger print unlock and high capacity RAM and Storage, ZenFone Max (M1) offers a class-leading
combination of features designed to encompass all life’s adventures. ZenFone Max (M1) has the stamina
to go the distance, and lets users enjoy uninterrupted smartphone experience — all in a stylish metallicfinished
design that’s ergonomic and comfortable to hold.
Max display
The 5.45-inch full-view HD+ (720 x 1440) display in ZenFone Max (M1) has an ultrawide 18:9 aspect ratio
and ultrathin bezels that give ZenFone Max (M1) a high screen-to-body ratio. This allowed our engineers
to craft an amazingly compact and ergonomic body that’s no larger than most standard 5-inch
smartphones.
The greatly expanded viewing area makes viewing photos and watching widescreen videos incredibly
immersive and when browsing the web there’s less need for scrolling. Multitasking is also easier, as two
apps fit comfortably side-by-side on the screen.
The slim and elegant size, premium metallic finish and 2.5D-curved front edges of ZenFone Max (M1)
makes it exceptionally comfortable to hold, with significantly less bulk than a standard 5.5-inch phone. It’s
available in two gorgeous colors to match the user’s style: Black and Gold.
Max photos
With ZenFone Max (M1), photo lovers can enjoy unrivaled creative possibilities. In addition to the front
f/2.0 selfie camera with LED flash, ZenFone Max (M1) features an advanced rear-camera system
designed to take mobile photography to new heights. Its 13MP PixelMaster main camera is equipped with
LED flash, f/2.0 aperture lens to capture clearer photos, and a phase-detection autofocus (PDAF) system
that can accurately focus on the subject in just 0.03 seconds even if the subject is moving.
Max stamina
The hallmark of the ZenFone Max Series is the huge battery capacity, designed for serious travelers and
those who need maximum battery endurance. ZenFone Max (M1) has a high-capacity, high-density
4000mAh battery that not only gives it incredible staying power, but also contributes to its unbelievably
compact dimensions.
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ZenFone Max (M1), also sports the Snapdragon 430 is an octa-core A-53 processor clocked at 1.4GHz
and is paired with the Adreno 505 GPU for exceptional visuals and best in class power-efficiency.
ZenFone Max (M1) offers users up to 41 days on standby, 36 hours of 3G talk time, up to 23 hours of
web browsing on Wi-Fi, or up to 16 hours of video playback. Its massive capacity also allows it to be used
as a handy power bank to charge other devices.
The battery system in ZenFone Max (M1) features ASUS PowerMaster, a suite of intelligent powermanagement
technologies that work in concert to optimize battery life, ensure safety and long-term
performance, provide reverse-charging capability, and more. Twelve safety checkpoints — including
temperature monitoring and overvoltage protection — combined with automatic maintenance settings
keep ZenFone Max’ (M1) battery running optimally, providing a 2X-longer average lifespan compared to
other smartphone batteries.
Max convenience
In addition to Finger Print Sensor, ZenFone Max (M1) features face unlock, which gives users a quick and
convenient alternative to the rear fingerprint sensor for unlocking the phone when fingers are wet, messy
or glove-covered.
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PRICING
o ZenFone Lite (L1) will be available at an introductory price of ₹5999/-
o ZenFone Max (M1) will be available at an introductory pricing of ₹7499/-
SPECIAL LAUNCH OFFERS
o ZenFone Lite (L1) : Complete Mobile Protection at the special price of ₹99
o ZenFone Max (M1: Complete Mobile Protection at the special price of ₹99 and ‘No Cost EMI’
upto 6 months, starting at ₹1250 per month on both credit and debit cards of leading banks
*The special launch offer will be available for limited period.
JIO OFFER
Jio users recharging with ₹198 and ₹299 plans will get following leading offer.
o ₹2200/- Cash Back (Instant credit of 44 vouchers of ₹50 each which can be redeemed upon
subsequent recharges in MyJio App)
o 50GB additional 4G data (5GB 4G additional data voucher per recharge for first 10 recharges)
For detailed offer terms and conditions visit www.jio.com
AVAILABILITY:
Sale start date will be unveiled soon on Flipkart.
PRODUCT IMAGES:
https://drive.google.com/open?id=1jo-nTQVSR4o-WoDozKO42qQxYGWbDLGb
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SPECIFICATIONS
ZenFone Lite (L1) – ZA551KL
Design & Dimension
Metallic Finish,
82% Screen to Body Ratio,
140g
147.26mm * 71.77mm * 8.15mm
Display, Resolution
5.45” HD+ IPS Display (1440*720)
18:9 Full view
Brightness in 400 nits
min 800:1 contrast ratio
min 65% NTSC Color Gamut
Camera
Front Camera
5 MP, 3P Lens, f/2.4 aperture, 1.12um pixel size, LED Flash
Front camera modes –
• Auto • Beauty • Portrait • HDR
Rear Camera
13MP, 5P lens, f/2.0, 1.12um, 0.03s PDAF, LED Flash
Camera modes –
• Auto • Beauty • Pro • Panorama • Time Lapse • Portrait • HDR
Audio Big magnet speaker, Single microphone
Security Face unlock
Performance Qualcomm Octa Core Snapdragon 430 (1.4GHz)
Memory RAM / ROM
2GB RAM/16GB ROM
LPDDR3
microSD card support (Up to 256GB)
Battery
3000mAh Battery
5W adapter
SIM
Dual SIM (VoLTE supported across all major carriers)
3 Slot, 2 SIM card, 1MicroSD
OS Android O with Zen UI 5.0
Wi-Fi 802.11 b/g/n
Sensor
Accelerometer
E-Compass
Proximity
Ambient light
GPS AGPS, GPS, GLONASS
Bluetooth V4.0
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ZenFone Max (M1) – ZB556KL
Design & Dimension
Metallic Finish,
2.5D Glass
82% Screen-to-body ratio
150g
147.3mm*70.9mm*8.7mm
Display, Resolution
5.45” HD+ IPS Display (1440*720)
18:9 Full view
Brightness in 400 nits
min 800:1 contrast ratio
min 65% NTSC Color Gamut
Camera
Front
Camera
8 MP, 4P Lens, f/2.0, 1.12um pixel size, LED Flash
Front camera mode –
• Auto • Beauty • Portrait • HDR
Rear
Camera
13MP, 5P lens, f/2.0, 1.12um, 0.03s PDAF, LED Flash
Camera modes –
• Auto • Beauty • Pro • Panorama • Time Lapse • Portrait • HDR
Audio
Big magnet speaker, bottom output
Dual microphone
Security
Rear fingerprint sensor, 0.3 sec fast unlock, 5-finger & 360° recognition,
Face-unlock
Performance Qualcomm Octa-Core Snapdragon 430 (1.4GHz)
Memory RAM /
ROM
3GB RAM/32GB ROM
LPDDR3
microSD card support (Up to 256GB)
Battery
4000mAh Battery
10W adapter
SIM
Dual SIM (VoLTE supported across all major carriers)
3 Slot, 2 SIM card, 1 microSD
OS Android O with ZenUI 5.0
Wi-Fi 802.11 b/g/n
Sensor
Accelerometer
E-Compass
Proximity sensor
Ambient light sensor
GPS AGPS, GPS, GLONASS
Bluetooth V4.0
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PRESS CONTACTS
Dipti Bhosale
Manager – Corporate Communications & PR
dipti_bhosale@asus.com
Ankit Srivastava
Senior Executive, Corporate Communications and PR
ankit_srivastava@asus.com
About ASUS
ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating
products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone,
ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more
than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and
committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue
in 2017.
1
Both SIM card slots support 3G WCDMA / 4G LTE network bands, but only one SIM card can connect to 3G WCDMA / 4G LTE
service at a time.
