“Content is at the heart of our efforts,” says Founder & CEO, Rashmi Daga
Bengaluru, July 28th, 2017: FreshMenu.com launched its very own magazine ‘Food For Thought’ today at The Oberoi, Bengaluru.
The magazine is anchored around interesting global food trends and has been produced with the help of agency, DontBeContent. It will be published once in two months, which will be circulated to the discerning customers of the brand.
Good food being the key focus, the brands constant endeavour is to offer something new to the customers each time. The magazine is a step further towards this ambition and hopes to delight, engage and interact extensively with the customers of FreshMenu, to create patronage.
Talking about the launch, Rashmi Daga, CEO & Founder, FreshMenu.com, said “Our motto is to delight customers with taste and provide them with an array of interesting experiences connected in some way to food. FreshMenu as brand brings together several aspects of lifestyle like travel, health and the appetite to explore the unknown. We understand the pulse of modern Indian customers. Hence, ‘Food For Thought’ will be a medium to start a deeper conversation with them and further fortify our effort to bring something exciting to their plates. Innovation and being unconventional is in the DNA of the brand and this magazine is yet another step in that direction.
Talking about her experience on working with the brand and process of curating the magazine, Manjira Dutta, Co-Founder at DontBeContent said, “Very few people know about the kind of work which goes behind a brand like FreshMenu. The entire process of curating a new menu every day and giving a twist to global cuisine to meet the Indian palate is extremely fascinating. Modern Indian consumers are hungry to know about global food, ingredients, trends and cooking process. Considering FreshMenu is an app-based service, it’s impossible to exhibit all these through the app or the website. A magazine hence becomes a great medium to communicate this. We were impressed with the clarity the brand team has in terms of what works for their customers. They are committed to provide good international food to their customers. We would sum up our experience of coming up with ‘Food For Thought’ extremely enriching and are confident of receiving good response from the customers.”
The event was attended by an eclectic mix of members from the Start-Up/VC world and influencers; all bound together by the love for Good Food.
FreshMenu is an online restaurant that serves freshly-made, chef-cooked gourmet meals in a box. Started in Bangalore, the company has expanded its services to Mumbai and Delhi-NCR. It pioneered the concept of app-based food delivery kitchens in the country. A team of about 500, FreshMenu.com operates its own kitchens and runs its own delivery fleet to drive the entire process of food ordering.
It was founded in 2014 by IIM Ahmedabad alumni, Rashmi Daga, who has previously worked with cab aggregator Ola and online jewellery store Bluestone. Aimed at rescuing food- seekers from mundane meals, FreshMenu is on a constant quest to whip-up interesting food options in the kitchens spread out across the city that deliver freshly cooked food to the doorsteps of its customers. It received Series B funding in January 2016 of Rs. 110 crore led by Zodius Capital with participation from existing investor Lightspeed Venture Partner and had raised $5 million in Series A round of funding in 2015 from Lightspeed Venture Partners.