KOHAR Jewels launched its flagship store in the heart of capital city Delhi’s iconic fashion hub of Shahpur Jat, given the brand’s close ties to art and design, drawing inspiration from mythological tales and heritage. Spread over two sections, it boasts of a theatrical display of drama, bridal salon and swivelling display of windows.
The ambiance and interiors are inspired by the city of Rajasthan ‘Jodhpur’ known as Blue City, rich in architecture and cultural heritage. Designed with custom furniture, set in a luxe ambience, the boutique is truly a unique experience for the visitor.
Their collection is divided into Silver and Fine Jewellery. Chakra, Mythological Tales, Dream Catcher, Ruhaniyat to name a few has derived its inspiration from philosophy of Body Chakras to the characters from our age old mythological stories to the Royal Collection.
Owner Sanchit Jain says, “It isn’t just a store that I wanted to create but an unparalleled experience. It is as much about how a woman feels as how she looks and I wanted every detail of the ambience to take that into account. We have a collection displayed as per the story to tell. We have silver and fine jewels and soon starting a line of apparels”
Co-Owner Mohit Malhotra, adds; “One can witness jewels catering to every need from simple studs to bridals. Apart from our collection displayed at our store, we also do customization keeping in mind the client’s traditions and values.”