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Launch of WinZO

India’s first gaming app where players win real, tangible prizes and cash
New Delhi, August 25, 2017: As the average selling price of smartphones is decreasing, smartphone adoption in India is sky-rocketing, thereby giving a fillip to the number of mobile Internet users in Tier 2, Tier 3 cities and beyond. By 2021, India is estimated to have 735 million Internet users in total, out of which smaller cities will contribute to about 35-40% of the country’s total online population.
In the years to come, India will lead the world in smartphone adoption with a net addition of 350 million connections in 2016-20, majority of which would be driven outside urban population. Today, smartphones are used not only for making and receiving calls, but it has become a primary source of information and entertainment. People spend 55% of their time on entertainment and they spend 7 times more time on consuming entertainment via mobile phones than watching TV. Gaming and Content form the basis of this 55% of total time spent on mobile in India.
Currently, there is a gap in the entertainment options that are available on smartphones for these first time mobile users. Poor Internet connection, limited space, clubbed with the cost of data usage makes a strong business case for tailor-made entertainment solutions for this segment. Most of the contemporary mobile games are not fit for this audience in terms of storage required, non-relatable content, language barrier, etc., leaving first-time smartphone users with limited options in gaming. In 2016, Indians clocked 1Billion+ Gaming minutes and this number is expected to increase multifold in coming years.
The Indian ‘Skill Games’ market is expected to grow over $3.6 billion by 2022, placing it as the 3rd largest market globally. As per the view of Hon’ble Supreme Court of India, ‘Skill Games’ is defined as those games where “Success Depends principally upon the superior knowledge, training, attention, experience and adroitness of the player”. Till now, only Card Games and Fantasy Sports are the two genres that are offered by ‘Skill Gaming’ platforms like Adda52, Dream 11, etc. These platforms are working very well and managed to garner strong investor interest as well.
WinZO is bringing ‘Skill Game’ experience across more broad-based genres such as Casual, Trivia, Memory, Puzzle, etc. in the hands of first time smartphone users in Tier 2, Tier 3 and beyond by creating highly relatable content in local languages. (The app was previously called TicTok and conducted a Beta in February 2017. From the learning of the Beta, the product was revised and re-launched as WinZO in August 2017.)
WinZO is India’s first gaming app in which users can play and win real tangible prizes and cash. Each day there are more than 50 competitions on WinZO. Each competition has 5 short-format games/questions that players have to attempt and top players in competition win prize and paytm cash. Post a 3-day free trial, players are required to purchase a subscription pack (ranging from Rs.49 to Rs.449) and utilize their attempts in participating in various competitions. WinZO’s players have won prizes like Samsung Phones, Amazon Cash Vouchers, Paytm Cash, and much more. Our ideology is that everyone on our app should have a chance to get something tangible for the time they spend on the app. So, if a player answers all the questions correctly, but is not the fastest, he/she is still a winner and gets a level up. A player can accumulate enough Levels and redeem exciting products in exchange for the Levels earned.
From the date we launched on August 8, WinZO has seen 30000 installs. We have 500 unique subscribers and 1500 daily active users which purchase around 150 subscription packs everyday.
The secret behind our success is the fact that we are the first gamified entertainment platform with real prizes. Players get exciting, relatable content in a language that’s easy to understand, Yes, we are multi-lingual! It’s not just GK or current affairs questions, but our categories range from Bollywood, Travel, Lifestyle, to History & Mythology.
Key differentiators
• We have intentionally kept the app size around 15Mb, to make it compatible with low-end smartphones.
• WinZO is one of the very few gaming companies that have a Skill Gaming License from the Govt. of Nagaland
• WinZO has 20+ game formats and constantly change the game format to keep it interesting for the players and keep the monotony/fatigue out; it is like having 20 games packed in a compact app
• WinZO’s Trivia format in English and Hindi offers an interesting fun fact/gossip with each question
• Proprietary Algorithm to allocate difficulty levels to questions and users, based on their frequency of play, interest level, performance, and levels achieved
• Strong focus on community where players can find their Facebook friends on the app and keep a track of their performance and winnings
How do we know it’s working?
• 30000 downloads from the launch till date
• 500 unique subscribers
• 1200+ Daily Active Users
• Average time spent of the app: 30 minutes
Who are playing on the app?
People from all walks of life are playing on the app. Some of the initial player profiles range from a student in Delhi University, to a Ola Driver in Indore to a housewife in Jaipur. People tend to spend more than 30 minutes everyday on the app, and the app is witnessing a very strong organic growth with the help of its referral and invite programme. There are many players who have attempted and reattempted challenges more than 5000 times and purchased 4-5 subscription packs per week.
What next?
• Currently, there are 234 million Indian language users compared to 175 million English language users
• Indian language Internet users are expected to grow at a CAGR of 18% to reach 536 million by 2021
• 9 out of every 10 user in India over the next 5 years are likely to be Indian language users
• Shortly, we will be localizing the content further and will be launching the app in 6 more Indian languages to tap into the growth potential

About Ayushi Mehta

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Based In Delhi

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