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Press Note- bespocut -The international clothing brand launched in india

Bringing a revolution in bespoke clothing to India, BESPOCUT is a techno-commercial business enablement platform, that will change the way designers in India create bespoke clothing.

Aimed at freeing the art and craft of India’s designers and tailors, Bespocut is powered by a cloud based application, that integrates the designers front end with Bespocut’s back end and logistics in such a way that they get access to globally renowned fabrics, trims and accessories with Just In Time delivery. Now there is no reason a designer in India cannot give the same quality of bespoke that is available in Savile Row or Hong Kong. The fabrics, linings and trims are sourced directly from the best mills in Europe and the UK, with the respective certificate of authenticity for peace of mind of the bespoke entrepreneur and their client. The virtual studio offers over 250 fabrics and a million combinations. The QR coded swatch cards provide each bespoke entrepreneur with an instant connect to the Bespocut supply centers.

When we improve the quality, the demand will rise, and tailors and designers will see better realisation of their efforts. Better income levels will lead to better and gainful employment growth, especially in the youth as Bespocut takes away the hassles of investing in and stocking high quality and high cost fabric and having to deal with unscrupulous dealers and traders. Instead, it lets them focus on their clients and craft while providing the best of materials with just a few clicks. The facility is based on fee and subscription model thus is easy to begin business with. It comes along with order taking, measurement storage and a robust CRM system that the business owners can use to track orders, identify repeat customers and make customer management easy.

Due to this model, bespoke entrepreneurs do not have to make investment in stock buying and storing, staff salaries and completely gets rid of a dead stock situation. Losses through theft, pilferage and spoilage too are eliminated. This ensures that break-even is swift and profit is maximized. The aim is to let business owners

successfully and ethically launch and develop their labels and brands and turn them in to global powerhouses.

With its launch in India, Bespocut aims to reach partners in the top 30 cities in the country in their first year, growing the business to 500+ style partners across the country in the first two years of operation.Business news

Bespocut – The fastest way to launch your bespoke business

The Bespocut story began a long time ago in 2002, when the founder Pradeep Kumar was running his custom tailoring business. He had started with an idea of doorstep tailoring and focused on expatriate community in Delhi and Corporate houses in Mumbai. Dialablazer succeeded tremendously as the convenience and quality were much appreciated. However, the realized that while the demand for this service is tremendous, there are many obstacles before this concept can be reliably scaled. Sourcing quality cloths, trims, and accessories was a key issue. While traveling all over the world to ensure supply, the seeds of Bespocut started germinating.

2016. While Pradeep was discussing this with many potential partners and investors, he used to discuss his concept with his neighbor and friend Ashok Garg. Garg became interested in the concept and soon came aboard as a partner and has guided the venture with his experience of running his ASKA group for 30 years. Together they decided to launch Bespocut to meet the needs of the fast-growing bespoke clothing industry. They decided to launch Bespocut as a venture of Aska E-commerce Solutions.

Today, Bespocut is helping designers and entrepreneurs start their bespoke business with its Virtual Studio Kit. An app enabled, cloud-based system that integrates international logistics and comprehensive service, Bespocut is just the partner designers need to service their clients. The main challenge is that since there is nothing like Bespocut, it’s often mistaken for a bespoke clothing brand itself.

Bespocut calls its clients, the designers, tailors and entrepreneurs who provide bespoke services; Style Partners. They become Style Partners after paying a deposit for the Kit and training and a nominal annual subscription fee. Revenue is generated through the sale of fabrics and materials ordered by Style Partners via the app. So the Style Partners are the sales channel of the company. This model is poised to disrupt an industry that has for long been held hostage by an age old distribution model, distributors, and stockists. Also, the Bespocut model eliminates the need for various business start-up expenses, such as inventory holding and or warehousing costs, shop deposit and running costs. Besides this, it frees the Style Partners to focus on their clients and run around for reliable sourcing.

The company plans to appoint 500 Style Partners across India on the first phase, In the second phase, conversion facilities will be created to facilitate factory made conversion for its Style Partners and finally, it will launch its kits and app for International Style Partners.

Style Partners do not have to face typical challenges like having to make an investment in stock buying and storage, staff salaries and completely get rid of a ‘dead stock’ situation. Losses through theft, pilferage, and spoilage too are eliminated. This ensures that break-even is swift and profit is maximized. The aim is to help SP’s successfully and ethically launch and develop their labels and brands and turn them into global powerhouses.

The market size for bespoke in India is not available and it is often clubbed with the luxury industry as those figures are more easily available. But the opportunity is clearly huge. Bespocut aims to provide the same standard of materials that bespoke tailors in Savile Row and Milan provide. Leveraging the buying power and sourcing skills of Bespocut, it‘s Style Partners will offer bespoke solutions at cost prices that are far far lower than current market prices, hence will operate in the premium to super premium and luxury segments of the market. But they will be able to provide a luxury standard at premium prices. That is the USP of working with Bespocut.

Bespocut is today a fast growing organization with over 15 full-time employees with over 6 in marketing and business development. More information is on www.bespocut.com or email on care@bespocut.com Tel: 01149458829

About Ayushi Mehta

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6 comments

  1. Bespocut definitely seems to have a very interesting business model.

  2. Haven’t heard about this before. Thank you for sharing this post dear.

  3. Sounds a great and reputed brand. But never heard about it before. congrats to them.

  4. That’s a great new. Would love to see pictures.

  5. Wow that’s so amazing ? Thanks for sharing ?

  6. Happy to have an international brand like Bespocut enter Indian market. Would love to try them once they are established and available easily

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