~ The niche film club is unveiled at PVR’s live entertainment and social destination – HOME~
New Delhi, 9th July 2019: PVR Cinemas, a name synonymous with credibility, innovation and modern cinema-viewing; announced the launch of PVR Screening Room – Delhi Chapter at PVR HOME in Vasant Kunj, New Delhi.
The Screening Room is an endeavor by PVR Cinemas that envisions to offer a platform to the movie lovers to engage, co-create, collaborate and socialize with like-minded people around world cinema. The niche film club screens internationally acclaimed content and frequently hosts sessions called Masterclasses by India’s celebrated auteurs.
The first-of-its-kind initiative in the heart of the capital city witnessed an overwhelming response from the netizens on its first screening of Bollywood blockbuster Rang De Basanti, followed by an in-depth discussion on exemplary cinema with the notable filmmaker, Rakeysh Omprakash Mehra. The event was hosted by Mr. Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd. at PVR HOME, a one-of-its-kind property designed for the diverse and dedicated community of art-loving patrons, in all its forms, cinematic and otherwise.
Speaking on the occasion, Mr Sanjeev Kumar, Joint Managing Director, PVR Ltd., said, “As industry leaders, our endeavor has always been to offer the best to our audience. The Screening Room as a concept is enriching and it allows creative collaboration, which helps in building a community of like-minded people sharing common interests and passion. We are happy to keep expanding the PVR family and assure our customers of enhanced experience through our offerings.”
PVR HOME is a unique offering from the stable of PVR Cinemas; explicitly designed to attract creative influencers from across fields and build a community of industry stalwarts, epicures, and forward thinkers. Following an exclusive member-only program- PVR HOME opens the door to intellectual rendezvous in an elite and premium background/set-up.
He further added, “PVR HOME is the destination for live entertainment and through this by-invitation club, we aim to share an eclectic experience exclusively with our customers. As the program is non-commercial, it is rich in content and opens the door to world cinema and global entertainment.”
Mr Rakeysh Omprakash Mehra said “I feel delighted to associate with PVR Cinemas in this new initiative, PVR Screening Room and be a part of the film club. Engaging with young minds; discussing content, techniques, platforms is truly enigmatic. The platform helps creative minds to connect and prosper together. I am sure movie lovers will appreciate our initiative and the response in Delhi will be equally positive.”
PVR Cinemas over the past few years have keenly focused on creating niche experience opportunities for the discerning audience. Exemplifying by world-class hospitality and dedicated concierge service, every corner of HOME is designed with a personal touch to reiterating the comfort of homes.
About PVR Limited
PVR is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is perceived in the country. PVR currently operates a cinema circuit comprising of 785 screens at 167 properties in 67 cities (21 states &UTs), serving 100 million patrons annually. While the total screen tally of the company stands at 785; PVR offers an array of formats with premium screen category, which stands at 4 screens of Director’s Cut, 33 screens of Gold Class, 08 of IMAX, 15 of 4DX, 07 of P[XL], 09 of Playhouse and 01 of PVR Onyx across the country.
For further information, please visit: http://www.pvrcinemas.com/corporate/about-us.aspx
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