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Flormar products to be exclusively available at ‘Trends’, India’s largest apparel destination
Bollywood actress Vani Kapoor showcases the glamorous Flomar look at the launch
Gurgaon, 7th March 2018: Reliance Retail, India’s largest retailer and Flormar, the global beauty cosmetic brand today announced an exclusive partnership to bring Flormar’s beauty and cosmetic products to India. Beginning today, the Flormar range will be exclusively available at ‘Trends’, India’s largest apparel destination.
Reliance Retail, through its specialty chains has emerged as a partner of choice for several consumer brands looking at reaching out to their consumers across the country. Trends and other specialty chains of Reliance Retail, with their deep understanding of the Indian marketplace and consumers leverage on Reliance Retail’s core strengths in areas such as technology, infrastructure, logistics and training, to help several brands deliver a delightful experience for Indian consumers.
The grand launch of Flormar was presented through a chic Beauty Masterclass event at the Trends’ Flagship store in Ambience Mall, Gurgaon. The gorgeous looking Vani Kapoor was the show stopper of the beauty event and her grand reveal was marked by a magnificent painting of her by the renowned speed painter Vilas Naik, after which she sashayed down the ramp revealing a striking ‘Face of Joy’. Vani Kapoor along with the 4 models who glittered in the fashion show, were all sporting make-up done using the Flormar beauty and cosmetics product range.
Flormar CEO speak:
Speaking about the association, Mr. Cem Şenbay, CEO Flormar said, “We are extremely happy and proud to share our excitement about the new partnership that we have forged with Reliance Retail. Flormar is a renowned global beauty and cosmetics brand with a presence in 104 countries and in India, we have found a great fit in Trends which is India’s largest apparel destination. Flormar is now available in India, exclusively at Trends stores. Flormar strives to be the most fashionable beauty brand, by adding more value to women’s everyday life and be a source of inspiration in the evolving world of beauty. In every step of the way, we have strived to open the doors to new worlds of creativity for women, with colors and textures that allow them the best possible way to express themselves and reflect their real beauty”.
“Since 1950 Flormar has continued to grow and expand its global footprint with striking strategically important partnerships with brands, like what it has done with Trends in India. With more than 800 Flormar stores across 104 countries, we touch the lives of all young women by adding to their daily beauty routines, through our vast product range from blush to foundation, eyeshadow to mascara, lipstick to nail polish, accessories to skin care products. Our journey in India has just begun with Trends. In line with our global philosophy, Flormar’s endeavor will be to add more color and beauty to the incredible women of India”, he added.
Trends CEO speak:
Mr. Akhilesh Prasad CEO Trends said, “Beauty and Fashion go hand in hand. As a Fashion destination, we at Trends are happy to be showcasing Flormar in the beauty space. As a result of this tie-up, Flormar products in India will be exclusively available at Trends in India. This is a strategic Win-Win partnership for both Flormar and Trends. While Flormar will leverage on the unparalleled reach to Fashion across the length and breadth of India, that only Trends – India’s largest apparel destination can offer to Flormar, with its presence across 220+ cities in over 434 stores; in turn Trends would have the opportunity to enhance its Beauty Quotient, through associating with a global beauty brand like Flormar. I see synergy between the values and brand ethos of Flormar and Trends. While Flormar is working continuously to add beauty and colour to women in the world through their range of beauty products, we at Trends are making Fashion that is globally on trend, accessible to millions across India along with offering an unbeatable value”.
“We are happy to start off launching Flormar in our store at Ambience Mall, Gurgaon and we shall continue to expand Flormar’s presence in the leading Metros of India, in the coming months. I wish Flormar the very best in their India venture and look forward to a mutually enriching association between Flormar and Trends’’, added Akhilesh Prasad.
Celeb Speak:
Speaking on the occasion, leading Bollywood Celebrity Vani Kapoor said, “I am excited to be a part of the Flormar launch exclusively at Trends. Trends is India’s largest apparel destination with 434 stores across 220+ cities and is making fashion accessible and affordable to millions of Indians. By associating with Flormar, what I see is that India’s leading Fashion giant has partnered with a Global Beauty giant, to create more Faces of Joy. I look forward to the high octane fashion and beauty show this evening, with Vilas Naik all set to mesmerize us with his paintings.”
About Flormar:
With its vast product range of beauty and cosmetic products, from blush to foundation, eyeshadow to mascara, lipstick to nail polish, accessories to skin care products, Flormar has been touching the lives of women across 104 countries around the globe, by adding to their daily beauty routines. Flormar has been inspired by the fashion capital of Milan Italy since the 1950’s.
As a leading global beauty brand, Flormar’s endeavor is to make a difference in the beauty industry and make a mark in the minds of women around the world. Towards this Flormar has developed new exciting, trending products, inspirational collections, launched successful advertising and promotional campaigns. Flormar’s initiatives have been to move beyond the classics and discover what is unique, exciting, and trending in the evolving world of cosmetics.
About Reliance Retail & Trends:
Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited (RIL), opened its first retail store in November 2006, and today operates 3,751 retail stores across 750 cities with an area of over 14.50 million sq. ft. and 479 petro outlets as on 31st December, 2017. Reliance Retail is India’s largest retailer in the country and has established leadership position across various focus sectors. Reliance Fresh, Reliance Digital, Reliance Trends and Reliance Footprint are market leaders with the largest number of showrooms in their respective consumption segments.
Trends is India’s largest fashion destination with a strong network of 434 stores, across over 220 cities. It also houses more than 100 apparel & accessory brands along with 20 private brands across men, women and children categories to fulfill every customer needs.
