New Delhi, August 2017 : WhiteCub, India’s first Vegan Ice Cream maker, is dedicating one Ice Cream to DelhiPedia, the Video based experiential guide on Delhi.
White cub has decided to take this initiative after Delhipedia backed White Cub’s Crowd funding campaign in the Catapooolt Changemakers Contest 2017. CATAPOOOLT, is India’s most rewarded and industry-backed crowd funding platform during which start-ups will launch their crowd funding campaigns and compete with each other to make it to the grand finale.
According to Arjun Pandey, Founder of DelhiPedia, “White Cub ice-creams have been created to fill the gap of no ‘Ice-cream’ in the Indian market for people looking for dairy free and healthy alternatives and DelhiPedia aims to spread the word across Delhi for the launch of ice-creams specially for Delhizens through the limited edition tubs specifically created for us”.
White Cub ice-cream will let people who are Lactose Intolerant enjoy ice-creams’ as it is Vegan, Dairy and Gluten free and certified from FRAC, FICCI Research Analysis Centre. The ice-creams do not contain hydrogenated fats or trans fats.
White Cub will not just benefit from funds raised via Crowd funding during this competition but also in terms of Market Validation, Marketing Buzz, Media Coverage from Partners and Community Building etc.
White Cub under the umbrella of the company consciously named as Compassionate Choices Pvt Ltd is offering such food choices to people which may be compassionate to their own health and to the environment and its life forms
White Cub along with ice-creams also makes some other Dairy free foods as well like Yogurts, Milk, Bakery, etc.
Delhipedia has grown at a rapid pace with more than 800,000 Facebook followers and these followers are growing day by day. Delhipedia is an online portal which allows viewers (travellers, explorers and youngsters) to take virtual tours via short 3 to 5 minutes videos and share their experience through various platforms (Youtube, Facebook, Instagram etc). Delhipedia covers all aspects of the city, starting from heritage monuments, bazaars, thriving cultural scene, to platefuls of delicious food that bring Delhiites together. Delhipedia’s YouTube channel brings alive the true essence of Delhi and its magnificent culture. In a way, Delhipedia is an audio visual encyclopedia about the city, which the Delhiites are still unaware of. Delhipedia is a one-stop solution for anyone visiting the city.In order to explore the unexplored, the Delhipedia team created short videos and uploaded them on Delhipedia’s YouTube channel and built a successful community on Facebook. The idea is to bring in some ‘fun’ element and at the same time, help people discover places of interest. For further details, please visit https://www.delhipedia.com.
The journey started by a parlour / kiosk format, presently supplying the ‘ice-creams to different retail stores across 4 cities of India- Delhi NCR, Mumbai, Bangalore and Chennai White Cub encourages people to leave smaller carbon footprints, its ingredients are gentler than the other ice-creams’ animal –derived ones on Mother Earth.WhiteCub has earlier won PETA Vegan Food Awards for two consecutive years. Recently it also bagged Government of India’s Department of Science and Technology’s Grant of Excellence Award 2017.