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Hot Wheels cars races into Pacific Mall for the first time with their latest campaign: Challenge accepted
Two Hot Wheels cars – HW FLAMES &HW RACE TEAM on display from 16 to 18 February
New Delhi, February 16, 2018: Pacific Mall, Delhi’s premium shopping, entertainment and leisure destinations in Delhi and NCR Region has always been host to Auto Cars show, vintage car exhibition. This year for the first time the malls brings two latest models – HW FLAMES and HW RACE TEAM which will be on display from 16th to 18th February.
Pacific Mallis featuring the unmissable Hot Wheels insignia for kids and patrons of all age. In a first-of-its-kind endeavor, Pacific Mall has teamed up with Mattel Toys to showcase two life-sized Hot Wheels cars, earlier launched and showcased at the Auto Expo 2018. The two new cars showcased at Auto Expo will bring alive creativity and innovation, representing the best of classic and modern times. While one car depicts the vintage, retro era of the 60s, the second car displays a modern, millennial style, representing designs and innovation of the 21st century. Both cars together seamlessly highlight the journey, growth and offering of Hot Wheels in the last 50 years for its beloved fans. Keeping the feel of Hot Wheels toys, these life-sized cars can be easily identified by any Hot Wheels enthusiasts as the designs include Hot Wheels signature flames!
One can also, Shop and eat for Rs 500 and can witness a first-of-its-kind fully interactive gaming-zone, inclusive of exciting track sets, virtual-reality challenges, interactive Trajectory Zone, Test Drive Zone and Slot Racer Zone with which one can challenge their limits.
Commenting on the initiative Salim Roopani, Centre Director – Pacific Mall said, “This is for the first time that we are bringing something exclusive for our customers. If you are a crazy Hot Wheels car fan then this exhibition is surely for you.There has been a lot of craze among patrons of all age to experience Hot Wheels. The exhibition will give a chance for every car enthusiasts to take a closer look at the exclusive collection.”
The 2018 car features particularly sporty details with the bumper designed with a bold horizontal line and broad air inlets that contribute to the car’s wide and sculpted impression. A swanky black roof, and a rear tail gate spoiler also add to the sporty appeal. The redesigned headlight clusters in black-cladding look feature LED technology, as do the fog lights, and tail lights. Features such as the spoiler at the rear of the tailgate are further elements of the car’s emotive and dynamic design.
Lokesh Kataria, Head of Marketing, Mattel India, said, “We are thrilled to set the wheels of our new campaign in motion and roll it out in an exhilarating way. As we celebrate a key milestone, we’re also reaffirming our efforts to grow the market in India by engaging with parents in meaningful ways to demonstrate the value of play with Hot Wheels.”
Riding the wave of its 50-year celebrations, Hot Wheels seamlessly integrates its latest campaign, Challenge Accepted that aims at instilling the challenger spirit amongst young children. The campaign blends in Mattel’s philosophy of Play with purpose by showcasing concepts of physics, aim, angle and speed; driving children to exploring their truest potential.
About Pacific Mall, Tagore Garden
One of top premium shopping, entertainment and leisure destinations in Delhi and NCR Region, Pacific Mall is a part of the Pacific India Group, one of the reputed realty and infrastructure developer providing distinctive and specialized services in Real Estate, Hospitality and Education sector. Located in Tagore Garden the Mall is very well located and connected by public and private transport. Pacific Mall not only boasts of more than 130 national and international premium brands in the country today but also is known for its ambience, location, connectivity and the experience it provides, catering to the conscious, updated and discerning customer of today.
About Mattel
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.
