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~ Over 300 registrations received
to sign-up for the first batch of
Women in Front, rider training program ~
New Delhi, February 2, 2019: Maxxis India, a sub-company of Maxxis Group, one of the world’s fastest growing tyre companies and Lets Ryde, a Delhi-based motorcycle rental and tour-adventure company today gave wings to the dreams of 10 novice women riders who enrolled for the first batch of rider training programme. These women were granted their #License to Freedom, certificate for successfully completing the beginner course of ‘Motorcycle Rider Training Program’ under Maxxis and Lets Ryde’s collaborative initiative, Women In Front.
The companies recently announced their association for Women in Front – Riders Training Academy, for Wo/men, by Women and invited women from all walks of life to take the front seat and enrol for the first batch of training. Over 300 interested women signed-up for the program, out of which 10 were provided training in the first batch. These women came from diverse professional backgrounds – Marketers, Engineers, RJ’s, Sales and Service sectors and had never ridden a motorcycle in their lives.
Commenting on the first milestone of successful completion of training of Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India said,“Women in Front is a unique initiative and I am proud to hand out these certificates to our first batch of riders today. It is great to see the enthusiasm of these women who are riding confidently on the tracks. I hope more young women feel inspired by them, get over their inhibitions and find their license to freedom. We too enrolled our women employees for this training and would urge all corporates to encourage their women employees and get them enrolled for the training.”
The training program that was held at OTR Dirt Park entailed a 4-day workshop, where the batch of women who did not know how to remove the stand and balance a motorcycle on day 1, went for their first breakfast ride on the road. The participants underwent rigorous training under qualified trainers and instructors to ensure that they ride with proper technique and safety gears. The women also learnt the process of changing tyres, oil changing techniques, filter and steps to be taken in an emergency.
Mr. Amit & Mr. Kuldeep, Co-founders, Lets Ryde said, “It is heartening to see such enthusiasm and eagerness in these girls. Today’s certification is a testimony of the hard work these women riders have put in the program and are now well versed with the finer nuances of riding a bike including change of tyres, basic bike maintenance techniques and choosing the right tyres for their bikes. We hope that the ‘Women in Front’ campaign will reach out to several other girls who wish to explore the thrill of riding a bike.”
The women were trained by Shahnawaz Karim, India’s only International Instructors Academy (IIA Germany) certified International adventure and enduro riding trainer based out of Delhi-NCR who has trained over 100+ riders from BMW Motorrad, Triumph, Royal Enfield, Kawasaki, Bajaj, KTM across India and Jaswinder Kaur (JK), the associate trainer who is a solo and group rider. She has been riding for the past 12 years and has worked with brands like Ducati. Fondly called ‘JK – The lioness’ in the biking circle, Jaswinder infuses confidence in her trainees with her pep talk and through knowledge of biking and motorcycles.
As these riders’ clear basic level of training, the academy will provide them the chance to go a notch higher with each level. The milestones in this journey include – their first breakfast ride, biking expedition to Manali, advance biking techniques and the ultimate destination will be a trip to a biker’s dream destination, Leh Ladakh. The company will fully sponsor the Leh Ladakh expedition for the top performers of each batch, post evaluation by the trainers.
Registrations for the next batch are already open. Visit http://bit.ly/letsrydeindia to take the plunge and begin your riding journey, today
About Maxxis Tyres (https://maxxistyres.in/)
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries. The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. The facility is spread across a massive 106 acres and has a capacity to produce around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda (Two-wheelers), Maruti Suzuki, Mahindra, Tata and Jeep in India. Maxxis Rubber India has been selected as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015.
About Lets Ryde (https://letsryde.in)
Established in 2015 by two hard core rider friends, passionate motorcyclists who are explorer by nature, LETS RYDE is amongst the most reputed motorcycle rental in Northern India. We are the proud riding partners of more than 3000 happy customers with proudly owned and maintained 50+ motorcycle fleets to choose from. Lets Ryde operates numerous tours from Delhi and offers a wide range of selection to choose from including Weekend Getaways, Himalayas Exploration, Heritage and Architectural Tours.
