ShopClues has launched its new focus on Fashion, in a fun evening in New Delhi with the real fashion connoisseurs of the city.
5th May 2017, New Delhi: ShopClues, India’s first and largest online marketplace, today announced the launch of their new Avatar, focused on the fashion category.
In a fun fashion – themed evening at Café Niche (Nehle Pe Dehla) in Connaught Place, ShopClues showcased some of the best fashion collections and the latest specially-curated trends that are now live on shopclues.com. The event had a lot of carnival elements with a fashionable twist, like “Guess the right price”, “Dress the mannequin challenge” and “Hoop the Trend” to win exciting goodies.
Ritika Taneja, Director & Business Head – Fashion, ShopClues, shared, “We at ShopClues aim to fulfill the Fashion and Lifestyle needs of our core consumers. We have handpicked the key fashion trends this spring summer to suit all budgets and cater to both men and women. We have launched “Modern Roots” where the product represents the various handicrafts of India such as pure indigo to mirror work fusion that range from INR 499 to 1599, complemented by the “Pink, Yellow and metallic” trend which is the current Bollywood favourite, starting from prices as low as INR 149! As for Men, we have specially curated collections like the layered Look, Smart Casuals and even Mood dressing. With some collections addressing the 9 to 5 Dressing and unique collections like the Flash Dance Shoulders for women, we are well on our way to becoming THE one-stop affordable fashion destination for our Indian consumers”
Radhika Aggarwal, Co-founder and CBO, Shopclues, said, “The fashion ecosystem at Shopclues has been built through a strong collaboration between the in-house fashion enthusiasts and a strong base of over 2.5 Million merchants in the form of SMEs, Regional & National brands. Shopclues Fashion team is enabled with market intelligence & multiple forecasting tools to identify leading runway trends across international and national fashion landscape. Based on market intelligence and consumer understanding, trends are selected that most fulfil the needs of Shopclues consumers. These are then adapted to various product lines at unbeatable prices and quality by working closely with dedicated merchants.”
ShopClues has also launched an all new TV Campaign – “Look Good Everyday” that captures the essence of ShopClues as the one-stop-shop for Affordable Fashion.
To know more about ShopClues log onto – www.shopclues.com
Watch the Ad here: https://youtu.be/0skojA5xGvI
To check out the fashion collection, visit: http://bit.ly/2oQeshV
Headquartered in Gurgaon, ShopClues was founded in 2011, as a preferred e-commerce destination for Real India – Buyers and Sellers in tier 2, tier 3, 4 cities and beyond.
With more than 100 million monthly visits, over 20 million listed products, 5,00,000 + merchants, over 7000 online brand stores, ShopClues services 30,000 pin codes across India.
Spearheaded by Sanjay Sethi & Radhika Aggarwal, ShopClues (an Indian subsidiary of Clues Network Inc., a US Corporation) was deemed a Unicorn in 2016 with the E Series Funding by Sovereign Wealth Fund GIC Pte Ltd. Other investors include Tiger Global Management LLC, Helion Venture Partners & Nexus Venture Partners.